About the Job

As a Senior Full-Stack Digital Marketer, you’ll play a crucial role in shaping our client's online presence and driving their marketing efforts. This is an opportunity to wear many hats and work across various aspects of digital marketing. If you enjoy diving into different projects, from SEO to content creation and everything in between, this role is perfect for you.

You’ll be involved in a wide range of activities, from optimizing our client's website for search engines to crafting engaging content, managing HubSpot, and supporting their marketing campaigns. We’re looking for someone who is hands-on, adaptable, and ready to contribute with a positive, CAN-DO attitude.

Location: Skopje (MKD)

Duration: Undetermined

Hybrid working: Yes, partially. 4 days office, 1 day from home

Key Responsibilitie

• Develop and implement strategies to enhance our client's website’s visibility and performance in search engines. You’ll work on keyword research, on-page and off-page SEO, and monitor website analytics to ensure continuous improvement.

• Write and distribute high-quality content that resonates with our client's target audience. You’ll manage the company blog, create case studies, articles, and other materials that showcase our expertise and drive engagement.

• Utilize HubSpot to execute email marketing campaigns, manage CRM data, and create automated workflows that nurture leads and improve customer relationships.

•  Collaborate on the planning and execution of marketing campaigns across various channels, including social media, email, and paid advertising. Track campaign performance and provide insights for optimization.

• Analyze data from various digital channels to measure the effectiveness of our client's marketing efforts. You’ll prepare regular reports and make data-driven recommendations to enhance our strategies.

• Work closely with other teams, including sales and product, to ensure our client's marketing efforts are aligned with company goals and contribute to overall success.

• Stay updated on the latest digital marketing trends and best practices. You’ll have the opportunity to explore new tools and techniques to keep our marketing strategies fresh and effective.

Skills and Experience

• Experience in a full-stack digital marketing role with a solid understanding of SEO, content creation, and marketing automation.

• Proficiency in using SEO tools like Google Analytics, SEMrush, GSC and similar.

• Strong writing skills with experience in creating content that drives engagement and converts.

• Hands-on experience with HubSpot or similar marketing automation platforms.

• Basic understanding of website management platforms such as Webflow, WordPress, HubSpot.

• Ability to manage multiple projects and prioritize tasks effectively.

• Analytical mindset with the ability to interpret data and provide actionable insights.

• A collaborative team player with excellent communication skills.

• A positive, CAN-DO attitude and a willingness to learn and take on new challenges.