About the Job

A88Lab. is a Creative SaaS Agency specializing in Demand Generation, Inbound Marketing, and Web Development. Our clients are Start-Ups, SaaS, and SMBs based in Switzerland. We are looking for a detailed-oriented, tech-savvy Content Manager & Copywriter with strong creative muscles to work on content initiatives to drive brand awareness and build a content-driven demand generation engine. Our next rockstar is someone willing to roll up their sleeves and unleash their potential to work for a start-up and grow.

Key Responsibilities

• Content strategy ownership is a core part of our inbound marketing strategy – create, implement and measure the impact of the content digital engine.
• Manage content calendar: planning, creating, and distributing engaging content to launch creative and effective demand generation campaigns.
• Responsible for conceptualizing, outlining, writing, and refining various types of content from website copies, social media posts, marketing emails, and subject lines to blog posts, 1-pagers, infographics, case studies, datasheets, and more for our clients and our agency. 
• Responsible for bringing creativity, attention to detail, and innovative ideas to each client project to ensure all content is engaging and fully optimized for consumability, organic SEO best practices, and adheres to the client’s business objectives. 
• Researching to develop and support your writing will be expected.
• Collaborate with the rest of the marketing team and other departments to create and roll out impactful content programs and campaigns – the work will go beyond content creation to campaign development and implementation.
• Keeping the client’s brand identity top of mind when writing content always conveys the right voice and messaging throughout each deliverable.

Skills

• Bachelor’s degree or equivalent in marketing, communications, journalism, or a related field.
• Copywriting/Inbound Marketing experience: 3+ years in B2B/Tech/SaaS industry.
• Knowledge of SEO and industry best practices.
• Native or excellent written and verbal communication skills in English.
• Experience developing content (blog, social, reports) and press materials.
• Strong storytelling skills.
• Good communication and interpersonal skills.
• Outstanding time management skills, including prioritizing, scheduling, and adapting as necessary to hit aggressive deadlines
• Experience writing about SaaS, Tech, Software, Artificial Intelligence (AI), Cyber Security, Marketing Automation, data management, and cloud technologies to B2B audiences.